For artists who make the work — and want it to actually sell
A calm, step-by-step coach for pricing originals, prints, and digital downloads, picking the right shop, and writing listings that sound like you. Built for home-based work, seated-friendly, and low startup cost.
Start here
Most artists don’t need five shops on day one. Pick the lane that fits your hands, your space, and your energy today — then list one thing well.
Best if you have no room for stock and want zero shipping.
Best if buyers want something to hang or hold.
Best if you want products without printing or packing.
Tap each circle as you finish it in this session. It resets when you leave — it’s a work list, not a record.
0 of 5 done
Price it
Fill this in for one piece. The coach adds your time, materials, a profit cushion, and the shop’s cut so you can see what you actually keep.
Rule of thumb: Etsy often lands near 9–12% all-in, Gumroad near 10%, print-on-demand takes its cut inside the product price. Use the shop’s own fee page to confirm.
You keep about $77.40 after fees.
If the number feels high, don’t just cut your pay. Try a smaller size, a digital version, or a bundle instead.
Change the photo and title before you change the price. Price is rarely the first problem.
That’s data. Raise the next one by 10–15% or make it a limited run.
One print is a purchase. Three matching prints are a room. Bundle and price the set below three singles.
Where to sell
Answer three quick questions. The coach points you to a starting shop — you can always add a second one later.
This stays on this page only — nothing is saved or sent anywhere.
Pick your answers, then tap “Show my starting shop.” You’ll get one clear first shop, why it fits, and your first three moves.
| Shop | Best for | Watch out for | Startup cost |
|---|---|---|---|
| Etsy | Search traffic for handmade, vintage, and digital downloads | Listing + transaction fees; renewals | Low — pay per listing |
| Gumroad | Digital files with simple checkout and bundles | You bring most of your own traffic | Free to start; fee on sales |
| Your own site (e.g. Shopify) | Your brand, your email list, no competing listings beside yours | Monthly cost; you drive traffic | Monthly plan |
| Redbubble / print-on-demand | Stickers, tees, mugs without stock or shipping | Smaller cut per sale; lots of competition | Free to upload |
| Local / in-person | Originals and meeting buyers face to face | Travel, setup, and standing time | Table fee varies |
Fees and rules change. Always check the shop’s current fee page before you price.
Pitch builder
For shop bios, market tables, and that “so what do you do?” moment. Fill the blanks — the coach writes three versions you can copy.
Read it out loud once. If you stumble, shorten it. Plain words sell art better than fancy ones.
Listing lab
Buyers scan. Put the best words first, say exactly what they get, and answer the shipping question before they have to ask.
Title: 0 / 140 characters
1) Clean cover that shows what’s inside · 2) Close-up detail · 3) In a room / in use · 4) Everything included laid out · 5) Last photo: a simple info graphic that says digital or shipped, sizes, and how delivery works.
Copy, paste, and fill the brackets. Warm, clear, and no pressure.
7-day launch
Made for real life: seated work, short sessions, no marathon days. Check each day off as you go — in this session only.
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Plain answers
If you do the math and you’re paying yourself less than you’d accept for any other work — it’s too low. Your time is a real cost, even at home, even seated, even if you love making it.
Yes. Digital downloads and print-on-demand need no stock at all. You upload files; the buyer prints, or the print partner ships. That’s the whole reason those lanes exist.
The one that answers “what do I get?” in two seconds. Bright, straight-on, nothing cropped off the edges. Save the moody room shot for photo two or three.
No. One shop done well beats four shops half-finished. Start where your buyers already search, list 5–10 pieces, learn, then expand.
Thank them, be brief, and close the door kindly: “Thank you so much for asking — I’m not taking custom work right now, but my shop has [similar piece] if it helps.” You don’t owe a reason.